Free Local SEO Checker
Find your Google Business Profile, check listing completeness, reviews, NAP and LocalBusiness schema, and see your Google Maps local-pack rank — no owner access needed.
What the Local SEO checker analyzes
Google Business Profile
Whether a Google listing matches your domain — plus rating, reviews, hours, categories and photo completeness.
On-site local signals
LocalBusiness structured data, name/address/phone (NAP), an embedded Google Map, click-to-call links and a contact/locations page.
Local-pack rank & competitors
Where you rank in Google Maps for your service + city, and how your rating stacks up against local competitors.
Directory citations
Whether you appear on directories like Justdial, Yelp, Practo, TripAdvisor and more.
Frequently asked questions
What is Local SEO and who needs it?▾
Local SEO optimizes your presence for local searches — the Google Maps "3-pack" and "near me" results. It matters for any business that serves customers at a location or service area (restaurants, clinics, salons, law firms, retailers, tradespeople). Pure online businesses like SaaS and blogs generally do not need it.
Do I need access to my Google Business Profile?▾
No. The checker reads the public Google listing the same way a searcher sees it on Maps — name, rating, reviews, hours, categories and photos — via the Google Places API. No owner access required.
What does the Local SEO score measure?▾
It combines on-site signals (LocalBusiness schema, NAP consistency, an embedded map, click-to-call, a contact/locations page) with your Google Business Profile presence and completeness. Non-local sites are auto-detected and marked Not Applicable instead of getting a misleading score.
How do I rank in the Google Maps local pack?▾
The strongest factor is a complete, verified Google Business Profile with the right primary category, accurate hours, photos and steady reviews. Reinforce it with consistent NAP across your site and directory citations, LocalBusiness schema, and a dedicated page per location.