Free Local SEO Checker
Find your Google Business Profile, check listing completeness, reviews, NAP and LocalBusiness schema, and see your Google Maps local-pack rank — no owner access needed.
What the Local SEO checker analyzes
Google Business Profile
Whether a Google listing matches your domain — plus rating, reviews, hours, categories and photo completeness.
On-site local signals
LocalBusiness structured data, name/address/phone (NAP), an embedded Google Map, click-to-call links and a contact/locations page.
Local-pack rank & competitors
Where you rank in Google Maps for your service + city, and how your rating stacks up against local competitors.
Directory citations
Whether you appear on directories like Justdial, Yelp, Practo, TripAdvisor and more.
How to improve your local search rankings
Claim and complete your Google Business Profile
Your Google Business Profile is the single biggest factor in the local map pack. Claim it, verify ownership, and fill in every field — business name, primary and secondary categories, hours, service area, website, phone, and a full set of recent photos. Profiles with complete information and fresh photos consistently outrank sparse listings for the same search.
Keep your NAP identical everywhere
Your business Name, Address, and Phone number (NAP) must match exactly across your website, your Google Business Profile, and every directory citation. Even small inconsistencies — “Street” vs “St.”, a different suite number, or an old phone line — split your local authority and confuse search engines about which listing is canonical. Audit every mention and standardise on one format.
Earn reviews and reply to all of them
Review quantity, average rating, and recency all feed local ranking. Ask satisfied customers to leave a review right after a positive interaction, and reply to every review — positive or negative — to show Google and prospects that the business is active and responsive. A steady trickle of genuine reviews beats a one-time burst.
Add LocalBusiness structured data and an embedded map
On your own site, mark up your contact details with LocalBusiness structured data so search engines can read your name, address, phone, opening hours, and geo-coordinates without guessing. Embed a Google Map on your contact page, add click-to-call links, and give every location its own indexable page if you serve more than one area.
Build local citations and area-specific content
Consistent listings on trusted directories — plus a few high-authority local or industry sites — reinforce that your business is real and established. Pair that with content written for your area: city or neighbourhood service pages, local case studies, and answers to the questions nearby customers actually search for.
Keep going — related guides & tools
Related tools
Frequently asked questions
What is Local SEO and who needs it?▾
Local SEO optimizes your presence for local searches — the Google Maps "3-pack" and "near me" results. It matters for any business that serves customers at a location or service area (restaurants, clinics, salons, law firms, retailers, tradespeople). Pure online businesses like SaaS and blogs generally do not need it.
Do I need access to my Google Business Profile?▾
No. The checker reads the public Google listing the same way a searcher sees it on Maps — name, rating, reviews, hours, categories and photos — via the Google Places API. No owner access required.
What does the Local SEO score measure?▾
It combines on-site signals (LocalBusiness schema, NAP consistency, an embedded map, click-to-call, a contact/locations page) with your Google Business Profile presence and completeness. Non-local sites are auto-detected and marked Not Applicable instead of getting a misleading score.
How do I rank in the Google Maps local pack?▾
The strongest factor is a complete, verified Google Business Profile with the right primary category, accurate hours, photos and steady reviews. Reinforce it with consistent NAP across your site and directory citations, LocalBusiness schema, and a dedicated page per location.