Cookie Policy
How we use cookies and similar technologies to improve your experience on InstaRank SEO.
Last updated: March 2026
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to site owners.
Cookies allow a website to recognize your device and remember information about your visit, such as your preferences and settings. This helps us tailor our services to your needs and improve our platform over time.
2. How We Use Cookies
InstaRank SEO uses cookies and similar tracking technologies to understand how visitors interact with our platform. Specifically, we use:
Google Analytics 4 (GA4)
We use Google Analytics 4 to collect anonymized data about how visitors use our website. This includes pages visited, time spent on pages, traffic sources, and general geographic location. GA4 helps us understand usage patterns so we can improve our tools and content. Google Analytics uses cookies to distinguish unique users and throttle request rates.
Microsoft Clarity
We use Microsoft Clarity to capture heatmaps and anonymized session recordings. This helps us understand how users navigate our pages, which areas receive the most attention, and where users may encounter friction. Clarity data helps us optimize the layout and usability of our platform.
3. Types of Cookies We Use
Essential Cookies
Always ActiveThese cookies are necessary for the website to function properly. They enable core features such as session management, authentication, and security. Essential cookies cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preference | Persistent |
| __session | Firebase authentication session | Session |
Analytics Cookies
OptionalThese cookies help us understand how visitors use our website by collecting anonymous information about page views, traffic sources, and user behavior.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users | 2 years |
| _ga_7V28W7FXQ1 | Google Analytics 4 | Maintains session state | 2 years |
Measurement ID: G-7V28W7FXQ1
Performance Cookies
OptionalThese cookies collect information about how users interact with specific page elements, including clicks, scrolls, and mouse movements. This data is used to improve layout and usability.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _clck | Microsoft Clarity | Persists Clarity user ID | 1 year |
| _clsk | Microsoft Clarity | Connects page views into a session | 1 day |
| CLID | Microsoft Clarity | Identifies first-time Clarity users | 1 year |
Project ID: vwknh9g3rb
4. Managing Your Cookies
Most web browsers allow you to control cookies through their settings. You can typically find these options in your browser's "Settings," "Preferences," or "Privacy" menu. Here is how to manage cookies in common browsers:
Google Chrome
Settings > Privacy and security > Cookies and other site data
Mozilla Firefox
Settings > Privacy & Security > Cookies and Site Data
Safari
Preferences > Privacy > Manage Website Data
Microsoft Edge
Settings > Cookies and site permissions > Manage and delete cookies
Please Note
Disabling cookies may affect the functionality of our website. Some features, such as authentication and saved preferences, may not work as expected if cookies are disabled.
5. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
6. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Related Policies
For more information about how we handle your data, please review our other policies: