SEO Guides
Evergreen, in-depth playbooks for the two halves of modern SEO — the technical foundations Google still rewards, and the AI search engines your customers now ask instead.
Technical SEO
The crawlability and indexing foundations every site needs before anything else ranks.
Canonical URLs
Stop duplicate content from killing your rankings — the complete canonical tag playbook.
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Robots.txt
Tell crawlers exactly what to index, what to skip, and how to behave on your site.
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LLMs.txt
Curate which pages ChatGPT, Claude, Perplexity, and Gemini load when answering questions about your site.
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XML Sitemap
Build, validate, and submit a sitemap that Google + Bing actually crawl.
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URL Structure
URL patterns that rank: clean, semantic, hierarchical, and crawl-budget friendly.
Read guideAI Search Optimization
How to get cited by the AI engines your customers now ask instead of typing into Google.
ChatGPT SEO
How to get cited as a source in ChatGPT search results — the full GEO playbook.
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AI Overviews SEO
Optimize for Google's AI Overviews — what gets cited, what gets ignored, and why.
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Perplexity SEO
Rank in Perplexity's answer engine — Reddit, structured data, and citation signals.
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Gemini SEO
Optimize for Gemini's answers — entity recognition, schema, and source authority.
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Claude SEO
Get cited in Claude's responses — long-form depth, factual density, and clarity.
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